Times Squareの歴史は、1904年にThe New York Timesの本社が移転してきた時に遡ります。ググってみました: “Formerly known as Longacre Square, Times Square was renamed in 1904 after The New York Times moved its headquarters to the newly erected Times Building – now One Times Square – the site of the annual New Year’s Eve ball drop which began on December 31, 1907, and continues today, attracting over a million visitors to Times Square every year.”